Everyone runs or has run earlier in their lives. When we were kids and played in the schoolyard, we did it very naturally. Most of us also had gymnastics on the weekly schedule during the school years where we played soccer, handball, etc. However, it is not all who identify themselves as a runner. There … Read more

Celebration and parties with fun and social interaction was earlier an integral part of the community but more calm and moderate compared with today. Today it is more interesting with big mass events. How to make marathon events an exciting social interaction and the more participants the better. It is great to participate in the … Read more

In a modern welfare society with a social safety net, and lots of hi-tech opportunities to entertain ourselves with smartphones, iPad, etc., it can be difficult to find challenges, which test the limits of our physical abilities and mental capacity. We may come to miss the life-affirming moment, to be connected through life-enhancing energy. Xtreme … Read more

Sport has played a prominent role in our culture since modern society began more than 120 years ago. Originally, the sport was military training or a symbolic war. Sports today have great importance socially, in the media and also in the political context. When we look at the media image, it is easy to see … Read more